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Gift Box - A Case Study

Jo, a previous client, was having a big birthday.

Her husband rang me to say he was interested in getting a voucher for a ring for Jo's Birthday.  He told me she loved my jewellery but he himself did not feel confident he would select the correct stone for the ring.  He wanted her to pick it herself.

I told him I had created a luxury gift box and he would be able to give her  this wrapped box with little treasures to open on the big day.  After that she would be able to contact me and select a stone herself, making sure she received exactly what she wanted.

We agreed a budget, he paid the deposit and she was sent the gift box for the big day.  He told me she loved opening all the little items inside the box.

After her birthday she contacted me and we arranged an appointment - where she picked out this extraordinary stone for the beautiful ring above. 

Here are her own words on the experience.


"If I could click a million stars I would!

I have returned to Laura a number of times now for new pieces of jewellery. Every time the experience from beginning to end is all part of the delight.

After discussion with Laura, and time to drool over her gorgeous stone collections, I always feel that the process has been so personalised and I leave knowing that we have decided on a piece that is 'just right' and beyond.

I love the excitement of waiting for the piece to be worked on - I never have to wait very long!

 When the day comes to pick up, I always leave feeling truly spoiled and absolutely over the moon with my bespoke, one of a kind piece.I absolutely love your work and your personal approach to the design process. 

Thank you - Jo"